Digital marketing is the process of promoting products, services, or brands using digital technologies and channels, such as social media, search engines, email, and websites. It is a broad term that encompasses a wide range of activities, such as search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), influencer marketing, and mobile marketing. The goal of digital marketing is to reach and engage with customers where they are, and to help businesses connect with their target audience and achieve their marketing and sales objectives. Digital marketing allows businesses to track and measure the success of their campaigns in real-time, and to make data-driven decisions to improve their performance.
